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| One of the men of the Old Spice world |
Each commercial features one of these three men explaining why old spice body wash is the best body wash on the market. In Terry's commercials, he yells at the audience and tells them that Old Spice Oder Blocker Body Wash is so powerful that it can block out the sun. But then it gets to cold, so it makes another sun; DOUBLE SUN POWER!!!! Then the screen explodes!
The real appeal for these commercials though is just how absurd they are. They are so detached from reality that it is literally funny. I actually went to the store the next day and purchased the stuff just because the ads were so funny, not because I thought the product worked or was even good. Even if my mom thinks that they are just plain stupid, you just can't help but grin when you hear that old spice whistle tune on TV.
The product definitely targets both young men and women simultaneously; the men love it because it appeals to our desire to be loved by the ladies, and it appeals to women because of of the men who advertise the product. All of these are reasons why I love the spice! The video down below provides a montage of the best of Terry Crew's, Isaiah Mustafa's, and Fabio Lanzoni's Old Spice commercials. Enjoy!

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ReplyDeleteI love these ads. I must be living under a rock, because I had no idea Fabio had joined the fray....
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