This shows the list of "needs" that an individual needs in order to function, starting from the bottom up. The basics here would be things like food, water, and shelter. From there, it starts to be emotional and social needs, and eventually, you become the master of your life. You know who you are and what your purpose is and things of that nature. The VALS system has a similar chart, but it's use is more for commercial and motivational purposes than Maslow's.
In this model, everyday consumers, you and I, are placed into the different categories that appear on this chart. Just like the hierarchy of needs, this chart places us where we fit in the business world; Starting from the bottom, branching of into one of three groups, and ending with the top. To see where I belong on this chart, I took the VALS test and got placed into the strivers and the experiencers spots.
Based on my personality and mindset, I think the system did a great job at accurately placing me. Since I dont make to much money and am in the age group of young adults, thats what earned my the strivers spot. I'm not poor or homeless, but I still have a ways to go before I reach the achievers category. My secondary spot was the experiencers category. Since I am young and prone to try new things, I tend to lean more towards expression and experience. I wan't to learn new things and have fun, and at the same time work hard to achieve my goals. Overall, this has been a great way to see where I stand in terms of what my motivators are.
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