Monday, January 23, 2012

Does she come with the product?


When I was younger, I would always ask my day why there were almost naked chicks in ads posing in front of cars, well dressed men, guns, ect., and he would always tell me the same thing every time is asked. "Absolutely Nothing" he said, "But I doesn't matter because you stared at that ad a few seconds longer than you would have if there was no girl there." It wasn't until I got a bit older that I realized what he meant.

 Unfortunately, that mindset has gotten a bit out of control and Jean Kilbourne's Killing Us Softly and Sut Jhally's The Codes of Gender only convinces me further that pop culture, business profit, morals, and lifestyles have been blended into a dangerous way. Advertisers still continue to display women in humiliating ways, not allowing their strength or independence to be displayed such as in this ad here for a fancy clothing line.

Woman has been "saved"

In this picture we see six men and one girl (a common theme in clothing ads nowadays, and most of the time they are in poses that suggest gang rape.) She has no clothes on, is white, thin and pale. She is also clutching onto what appears to be the alpha male of the picture/ group, the one holding one of the most phallic objects of power: a gun. This image is also a scene of man's ability to kill others males in the name of power and in doing so, becoming the center of the woman's innocent and passive affection. Her eyes and posture suggest a sense of innocence, longing, naivety, and lack of balance and stability.
The woman has been deprived of everything that could make her an individual and instead is reduced to an co-dependent organism.

In tearms of an ad featuring a strong, independent, confident woman, I could not find one. The all take women and their bodies and sexualize them in ways I couldn't even think were possible. It seems that this generation has had the concept of what women should be like nailed into our heads and we can't even see that we are allowing corporate agenda chasers pull us around on the leash of fashion, youth, and pop culture. I could rant for hours about some of the things I have seen and learned in the past few days, but i'll save it for another time. Instead, ill show you this image and hopefully leave you all on a humorous note. (Not implying reverse discrimination here. Its just funny)
LOLZ! 


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