ATC Internship Update #4

Things are starting to wrap up here at the ATC as the internship draws close to an end. I've had such a good time here learning about the trail, graphic design, marketing and communications, but I've also made some good friends and had a lot of fun working at an organization with such cool people and I'm kind of bummed to have to go. But new things and experiences are out there, and I'm really excited about all the possible prospects that lay before me!

Before my time here is over though, I get the opportunity to work on some really cool, super important projects, one of which I am actually in charge of creating the theme for in it's entirety!

Every year, the ATC holds a membership drive and shows a film to raise money, and John, the resident graphic designer, comes up with a theme for the drive that reflects the film's feel. But this year, I get to be in charge of coming up with the theme, which I feel is a pretty big compliment to my marketing and communications abilities! It is also a really big responsibility though as my designs and ideas for the theme will end up becoming the real deal. I'm talking flyers, banners, web graphics, buttons, stickers, and so much more, so there is definitely some pressure that comes with this project.

Theme art for the drive 

 
My approach to this project was all based on the feelings I had towards the film, The Appalachian Trail: An American Legacy. Since the movie had a really heavy focus on the history of the trail and what it means to hikers today, I decided to try a concept based around using old black and white photographs and giving them a splash of color to try to imply the idea of something from the past becoming alive and relevant again. I then paired that with a really modern block layout logo to further incorporate the fusing of the old and the new. So far things are going really well and my idea was super popular and is being implemented into all of the promotional material for the marketing drive! Just to know that my designs are going to be all over the place up and down the whole east coast is something I am super proud and excited about!

This unfortunately is the last project thats worth mentioning on my blog for the rest of my internship. I have done so many other things in my time here including some photography and some video shoots along with a bunch of other designs and maybe when I get some time I can upload those to my resume website for everyone to see. Until then, I have to finish a bunch of other projects before I can start to edit and show those, but keep an eye out for those in the near future!

I actually want to use this blog to write about all sorts of things from entertainment, to literature, to just rants about random things. My goal is to use it to direct people to my YouTube channels and post content that relates to my future videos.

Thanks for keeping up with my internship, you wonderful people! I appreciate your support!

ATC Internship Update #3

Things have been really busy here at the ATC, but things are going very well! I have yet to spend a day in boredom here because of all the work both John and I get on a daily basis. As the only graphic and web designer at our company, John constantly gets project after project added to his plate and it was really starting to pile up, but since I have been there I am able to help lighten his load by taking on things that he has no time for, and those are the projects I am going to talk about in this post!

The first one I want to talk about is a flyer I made from scratch for the ATC for our Leave No Trace Traveling Trainers. Basically, we had two people from the Leave No Trace organization coming to teach a seminar about how to set up campsites and other camping/hiking related activities without damaging the environment, and we needed a flyer made to advertise their coming. 

I was really given free reign with this project so I really had no rules in terms of the art besides print size and the information. Initially had a really hard time coming up with a design because of how much freedom I had but eventually got a foothold on something I felt comfortable with and the rest came pretty naturally and in the end I ended up with a design I felt really proud of. This was a great lesson in using minimal information and no predetermined art style and creating a good looking and clean flyer that communicated effectively before the deadline, which was extremely short. My supervisor actually handed me the project and apologized for giving me it on such a short notice and said that it didn't have to be anything spectacular, but I'm not about that so I buckled down and focused all my energy on creating a nice flyer in only one work day. I think it worked out well though! 

Since we're on the topic of flyers, let me share another one I had the opportunity of making. This one is a piece I made for Wildlife On The AT, an event which involves a member of a wildlife foundation coming to our building and talking to children and their families about all the different animals that live near the Appalachian Trail. Taking into consideration my audience, I set to work planning out a flyer that was colorful, playful, and inviting. 

This project actually started of really well because I know exactly what I wanted to do after looking through pictures from earlier events. I saw that the animal trainers had brought a skunk last year and that it was going to be here again so I decided that I would implement that into my overall design. I decided to put it on a sign, add some nature elements and before I knew it, I had a great looking kid-friendly design all ready for the press! 

These were both so much fun to make and I learned so much by making them! I got exposed to both situations concerning having an idea and not, and I learned how to deal with those in an effective manner! I will talk about my latest and greatest projects in the next post, so adios for now! 

ATC Internship Update #2

Salutations! Welcome to another update post about some of the projects I have been working on for the ATC! I will be going over a license plate graphic and a video project I created and the experience I gained from them! So, without further ado, let's jump right into it!

One of the first projects I got to work on along with the GAME graphic was this license plate graphic. The objective was to create and adjust artwork to certain specifications with the purpose of being printed onto license plates for the state of Pennsylvania and my job was to take preexisting elements and modify them to fit a specific standard.

My first task was to take a picture of a hiker standing on rocks and create vector outlines in Illustrator, but the tricky part was in the details of the hiker as we wanted to to keep the image as gender neutral as possible; thats where the heavy editing came in to play. I messed around with the image until I came up with the perfect solution for our situation making the hiker have a balanced look of both masculine and feminine, and added it to our license plate template to get approved.

This project was a great introduction in the art of marketing and the power of imagery and icons, especially in the field of keeping the art gender neutral. As a nonprofit organization, we want to use our money wisely and reach as many people as possible and that includes trying our best not to offend people by including as wide of a demographic as possible. I was very comfortable with the software so creating the art wasn't a problem so this was a great opportunity to apply the communication skills I have learned into the real world.

The License plate has reached production and is now being sold in Pennsylvania! I'm so excited to see that my design is actually being bought by people!

My second project was a video one. We had hiker's videos submitted for a contest last year to see why people love the Appalachian Trail and after choosing three winners, the videos were supposed to be uploaded to youtube and the winners announced on social media, but the videos were never branded under the ATC name so they were never uploaded.

 

 Now, for the videos to be properly branded, they have to have the ATC logo presented before and after and a graphic appear halfway through the video reminding viewers that they could donate to the ATC. I was tasked to make those edits and export the videos to a YouTube friendly format. This allowed me to create a great motion graphic intro for the video's beginnings and ends which allowed me to play around in After Effects, one of my favorite programs!

Alright, thats all for now everybody! Be sure to check back in a few days for the next update! Farewell!






 



 

ATC Internship Update #1

Hello, my fellow internet denizens! I've been working really hard at the ATC and doing some really cool stuff, but I finally got some time to write an update about how things have been going and the work I'm doing for them!

First off, I would like to say that the people I work with are super awesome, friendly, intelligent, and just all around fun people to hang out with and that makes the environment a great place to work and feel welcome in! I get to interact with staff members from almost every department in the organization due to it's small size and everyone is great! Some days I even get to chat with the director of our company in the break room as we get coffee (which is for me and not being fetched for other staff members.)

 John, my supervisor, the graphic designer/web developer and Javier, the director of the Communication department are especially awesome to work with. Both of them allow me to be creative with any project I work on and from there, help me refine my ideas to fit company branding standards.They also assist me with any technical problems I run into. Overall, they exceeded my expectations of what it's like working in a professional environment, and while I understand that not all directors or supervisors will be that cool, I am very thankful that mine are really understanding, supportive, and honest about my work and my experience at the ATC.

As far as the work Im doing, I have mostly been working on graphic design projects for the organization such as logo, poster and flyer design, but I do some other things as well regarding video work, photography and marketing/advertisement campaign advisement, but for now, I want to exhibit some projects I completed earlier in the semester.

For my first project, I was tasked with creating a logo for T-shirts and other merchandise with a sporty feel for hikers who hike from Georgia to Maine using the abbreviations for the states to make the acronym GAME. In just an afternoon, I was able to come up with a rough concept of a pair of crossed hiking poles with block type to make it feel sporty, emulating sports logos for reference.  

This project was a fun way to start my work with the ATC because the project was something that they had been wanting to work on for a while but never had the time to work on it. It wasn't something that was time sensitive or that had a deadline so I got to work on it freely without any external pressure. Shortly after though, things got busy again so I couldn't spend any more time on it, but hopefully it will see it's way to the printing press someday!

That concludes my first update post about my internship! I will be sure to post another update in a few days about some more projects I have finished and ones I am currently working on. Thanks for reading in the mean time though!

   

The Appalachian Trail Conservancy Welcomes Me As One Of It's Interns!

As a senior, part of my curiculum in the communication department here at Shepherd University requires me to work at least 140 hours interning with a company or organization that has a division who's purpose is related to my field of study.

Now, the Panhandle of West Virginia isn't necessarily the hub of all things media and communications related, so I knew that finding a an internship that I liked and that I felt would help me get a good job in the future was going to be difficult so I started my search at a job fair and applied for a Discovery Channel internship and a radio station internship in Greencastle, PA which I was accepted to work for. My hope was for me to get the Discovery internship since that one was paid and also a lot more impressive, but alas, I was not selected for a position in their program.

I was pretty bummed that I didn't get that one and I honestly wasn't too excited about the radio station one because of bad hours, no pay and a long drive, so I applied for a intern position at the Appalachian Trail Conservancy (ATC) in Harpers Ferry last minute hoping that I could get accepted there, and sure enough, out of 500 plus people, I was selected along with 5 other people to be part of the the marketing department there. The internship wasn't paid, but I didn't really mind because of the short drive and the steady work schedule. I was also really excited to work with a not for profit organization because I have concerns about my lending my skills to an organization that seeks to simply make money and nothing else. I want to be part of something bigger with a constructive purpose so the idea of being part of something bigger then business and money was really appealing to me (The casual atmosphere of this place is a plus too!)

In the end, I made peace with my rejection by the Discovery Channel and embraced the opportunity I had been given with the ATC and so far, everything has been wonderful, educational, and fun and I'm very thankful for this experience. I'll be sure to share some of my experiences here in the coming days!

Okay, folks!! That's a wrap!!!

As the yellow exporting bar finally reached it's render goal of 100%, I got that feeling that I believe that all creators get when they finnish one of their works. They take a deep, proud breath and breathe a sigh of relief mixed with a sigh of accomplishment. That was me tonight. Seeing that bar fill up and then ding was like music to my ears.

After a month and a half of planning, writing, filming, editing, designing, printing, more editing and waiting, I have finally completed my final product. My film, "Living Life Offline," is finally complete!!
I feel very proud of this accomplishment given the amount of time and the resources I had to work with which was a sparse portion of each as my time was also being shared with other projects and my equipment and financial situation was minimal.

The process to get here though was very difficult and was sometimes, sorry, most of the time very frustrating as there are always unexpected bumps in the progress followed by redoing something that you thought was good but wasn't, to forgetting where certain files were and then staying up all night fixing it and so on and so forth...

But, I still had a great time making this film and if anything, it has confirmed that even though this field isn't easy it is a great feeling to make your vision come true and that makes it all worth it. Plus I actually enjoy shooting and editing so that helps a lot too! I look forward to a future full of creation, inspiration and sharing my visions with the world.

If you're interested in seeing the film, I will write a blog with a link to the Youtube link or you can view it soon on my film's Facebook page

The home stretch

As the date for showcasing our projects nears, I scramble to get everything in order for presentation.

Most of it is assembly work. 98% of the shooting is done along with the editing, audio, motion graphics  and the poster for the film is done.

I plan on doing just one or two more interviews before I wrap this whole thing up since I only have interviews given by younger college aged people and a teenager. I wanted to cover a larger range of age so hopefully my older interviewee has time to answer a few questions for me.

Other than that, I feel like the bulk of the project is done.    
My attention now turns toward working on blogs and and getting things ready for show.

I'm working on organizing my deliverables like my interviewee's signatures and information all filled out and getting ready to work on an online portfolio in a few days. I also will have to set aside some time to get some research information ready for the show.  
Here's where it would have payed to not put them off so long but I'm confident in my abilities to have everything ready for the show. 

Research Update: Getting the facts in place.

The time has come yet again to update you guys on the status of my project and I have some great news: Everything is going well!

I have been busy creating motion graphics for the intro, filming interviews, collecting more research and editing my studio footage. All in all, things are moving along very nicely. 

But to be a bit more in depth, I want to elaborate more on the research I am doing for this project. Due to the the lack of applicable information regarding the creation of ethnographies, that is the video documenting ideas and concepts with facts not playing as much of a roll. Not to say that they don't but they're not as critical to the idea.

The research I am doing for this project though relates to information regarding studies done by universities, software companies and doctors about the media and how it relates to the public on a personal and social level.

One of my sources for the medical side effects related to media.

 So pretty much that means that I'm looking up numbers regarding how many hours a week people spend online, health fallouts branching from an overexposure of media and also information on what kinds of mediums spend a lot of time on. As for the actual information I collected, well, you'll just have to wait and see it in the film which I will eventually provide a link to.

Other than that, there's not too much else I felt like I needed to research. As i stated, most of this project is mostly a collection of a group's ideas and concepts of what they think about my topics of discussion. 

Proof of Attendance: Artomatic Show

For the whole month of October, Jefferson County has it's own art spotlight with the opening of the Artomatic art gallery.  Located in Charles Town at the old Rock & Tile building, the gallery features local artists from around the area ranging from photographers, sculptors, painters and musicians and is open to the general public free of charge, which is why I decided to swing by. The Shepherd University art department also had a presence there with some pieces by students and professors so that was another reason to go.

I went to the Emerge art show earlier in the day so art was still on my mind and I was ready to see some local work and compare works and compare I did.

While I did enjoy some of the works at Artomatic, mostly the Universities' pieces, I felt a definite change in atmosphere in this art environment compared to Emerge and not on a finance level, but on a creative level. The art in Artomatic felt more like a hobby exhibition than an art gallery and Most of the pieces there failed to engage me as the day's earlier exhibition. It may have had something to do with me already have gone to a show, but in terms of concept, composition, creativity and execution, the works were a bit lacking.

Most of the artists were local and a bit older in years so the whole thing had that feeling of a social art hangout spot for them to meet, share their works and maybe, just maybe sell a piece to a casual art collector looking to spice up their place, which isn't a bad thing. It's just not what I was expecting from an art gallery.

Overall, I didn't have a bad time, but I would have loved to have seen some more interesting, contemporary work.

The show will be held every weekend until october ends, so If you want to experience some casual art or take the family out, then this is a great event and if you are a serious artist, don't pass it up because art is still art. It may not be next level, but where there is creative energy, there can be inspiration.
 

Proof of Attendance: Emerge Art Show

Once a year in Washington D.C. there is an art show called, "Emerge,"

and it features some of the nations finest contemporary independent and gallery artists.

I was able to attend this event along with fellow students a few weeks ago and it was truly a wonderful experience. The event was held at a hotel and from the parking garage to the restrooms on the 2nd floor almost every area of it was chalked wall to wall with work from different artists.  

In the brief 2 hours thatI was there I must have seen over hundreds of paintings, photographs, sculptures and installations from artists all across america. 

From chandeliers in the swimming pools, to beautiful paintings made from oil and silk, the amount of variety in the artist's creations were both fascinating, provoking, and inspiring.

As stated in an earlier blog, I mentioned that the more art I see the more inspired I am and that still rings true in this case. In fact, I saw so much great art that by the end of the day I had a bit of a headache from all the pieces and it took me the rest of the evening to process it all before I finally was able to rest my mind. 

Emerge was definitely worth the time and money to attend and I highly recommend that artists and art lovers attend this event next year and partake in the great joy of contemporary art.   

Film Progress: A few quick tests, mistakes and rain that wont go away.

Planning the film is complete and production has begun. So to start, I decided to run some microphone tests, white balance tests and focus tests. It's a good thing that I did all of these because they were all things that if I had just started filming could have ended disastrously. 

So after an hour or two of film tests, I was confident the quality of the shots I was getting. But then it started to rain. Now I'm glad I wasn't outside filming today, but it still managed to disrupt my filming schedule by raining just loud enough to where it could be heard on my audio.  

Normally rain is cool. Not today.

  

While I could deal with that later on in post, I want to make sure that my audio has great quality because having a clean sound is just as important as having great shots. With luck, I can get a lot of filming done over these next few days to bring me back on track with my schedule.

I do recognize that I’m producing this work on a fairly short time base (a little more than two weeks) but I am very determined and I plan on working very hard during this time to produce something to the best of my abilities and hopefully everyone who watches it will agree with me! 

Proof of Attendance: La Vie en Rose showing

Usually french films are not something I am too interested in, but with some persuasion and the possibility of some snacks, I decided to attend the showing of, "La Vie en Rose," a movie about a french girl who who went from a hard life on the street to becoming a famous singer riddled with drug abuse problems, illness and marital affairs.

 The french class at shepherd was hosting this showing above the rams den and was giving their students credit for attending. So including myself, Zachary Waters and people from that class, there was a huge crowd of about 12 people watching this film.

After a 2 hour run time, the movie finally ended. If you haven't guessed already, my opinion of the movie was not one of positivity. While it did have a few elements I liked such as the story and the acting, I had a lot of issues with the technical executions within the film like shaky footage, confusing flash forwards and flashbacks and just an overall long run time that I feel could have been condensed.
So while this experience was not the most amazing, I still got the chance to try something new and kept an open mind about so it wasn't a bad time after all.

The time has come. Get out the camera.

The time has finally come.

After weeks of pre-production, obstacles, other projects and long nights thinking, I can finally begin shooting some footage!

Since this is my first time filming a documentary, I am definitely a bit nervous about the whole project. I will be filming, editing, interviewing and finalizing this whole project on my won in less than a month so I feel I am justified in feeling this way. But even though there have been moments where I feel a bit discouraged and wanted to do something easier, I keep reminding myself that if I don't try new things and challenge myself, I can't get better at what I do.

So I figured that the best way to learn is by doing so over these next few weeks I'm going to take what I've learned from all my classes and apply them as best as I can to this project and with hard work and maybe a bit if luck, I can make something thats well made, informative and inspiring. With this in mind I am confident that I can do this and that the fear of failure is nothing but an obstacle that keeps us from reaching our goals.

 

Proof of Attendance: Slant Factory Freak Show

A few weeks ago, I gathered with fellow Shepherd University students and art lovers alike in The Slant Factory art gallery for an event called, "Freak Show."

The exhibition showed great paintings, prints and sculptures created by University artists and was a total blast. As the name implies, the show had a very weird and circus-like theme to it as all of the art was definitely odd and freak-showy. But that was right up my ally, so I enjoyed it very much.

Going to this event was not only a great time but it was also an inspiration for me and the weird things I like to produce. I have noticed that the more art shows I go to, the more ideas I get from seeing other people's artwork.

Hopefully I can continue to go to more shows and have more opportunities to learn more about art, artists and all the different ways it can be applied to my own work in the future.

Proof of Attendance: Contemporary Art Show

A week or two ago I had the pleasure of going to a contemporary art show hosted by the university.

It featured art by the Shepherd University professors and was hosted in the library and in the gallery of the new art building.

Having the opportunity to see some of a professors work is a great experience and it allows you to get a glimpse of how they approached art and it also gives you a chance to see how talented they and that next time they make an art suggestion, it's probably a good suggestion and you should probably consider it. 

The gallery showed wonderful pieces by Robert Farmer, Rhonda Smith, Peter Bella, Sonya Evanisko and David Modler and covered a range of art styles from painting to graphic design and even included some printmade pieces along with some photography. 

A beautiful piece by Robert Farmer

Going to this event gave me a boost of appreciation for good art and also inspired me to work at becoming not just a better artist, but a better content creator and I'm very glad I went! 

Next time there is a show in your area, be sure to come on down because seeing good art up close is truly a great treat!  

Research is under way. Filming is coming.

Starting today, I have significantly more time to work on all of my projects and already I have begun processing information regarding my topic for my film.

I looked at some research studies linked from news sites regarding the amount of time that people, especially children, and got some insight on how much time is averaged online and also some medial problems that are associated with a new term that I call "Media Obesity." Using these studies, I can use this information effectively in my film and use that to encourage my audience to use discretion with how much time they spend online and encourage a better use of that free time. 

I also finally cleared some space in my room to do the shots of me talking. I plan on getting a black sheet for the background and getting some lights up in there. I will probably release a short trailer for the film and begin filming very soon here! 

So far everything is going very well and I'm excited to work hard on this project and get it looking spiff! With luck, I'll have some actual content to preview here for your viewing pleasure but until then, stay tuned for more! Thanks! 

Documentary Progress: We're getting there!

So, big new for you all!

1) I'm resigning from my job to focus on this project! 

2) I have a Facebook Page for the project to which I also changed the name of the project to Living Life Online!

3) I have acquired some great Adobe software like Premiere Pro, Photoshop CSS and also Lightroom! 

4) And lastly, I'm coming up with some great ideas for this film! 

While filming has not started yet (mostly due to current work schedule conflicts and other classes quick turn around time projects) I have been slowly but surely piecing together my film! 

I have been doing a bit of research on the production aspects of filming a documentary from this great Youtube page called Indy Mogul!

They have tons of great videos on all aspects of filming and production so I can get great insights on different camera techniques, planning guides, interview protocol and more! 

The next step will be getting some research done for the factual aspects of the film and start filming ASAP.

I will be directing this film differently from a normal documentary and in terms of how I will present the information. Since this is a one man project save some interviewees, I dont have the ability to get a lot of moving shots of me, but i have some ideas on how to keep the film visually interesting by doing a mix of motion graphics, location switches and maybe even some sketch comedy. 

October is just about here and Im starting to feel the pressure so I'm gonna get back to work but thanks for checking in! I'll keep you all updated!  

The Research Has Not Been Forgotten!

To be completely honest, academic research makes me uncomfortable. Looking at scientific journals or notes on theory just don't connect with me as a producer, artist, thinker and ect. My mind happens to like to work in the hear and now and I feel that I work better conducting my own form of research.

Originally for this project I couldn't see academic research being too present in my project as most of it was highly opinionated.

Since then, my idea for this project has evolved and I am taking a slight turn with my ideas. My goal now has turned from filming a minimalist crusade ethnography into a more viewer friendly, informative public service campaign advocating a reduction in the amount of media we consume as a nation and some of the pro's and con's of too much, or not enough exposure to the media. This means that I will try to look up stats and numbers on things such as ADHD rates in children over the last few years, health changes, crime rates, educational changes and other research related to my subject.

With these studies and information, I can better inform my audience with more confidence knowing that I studied the "facts" that i will be presenting and hopefully be able to encourage some changes. 

I look foreword to finding out more about my topic of study and I hope that it will strengthen my project as a whole. 

In the mean time, I will be plenty busy with other more pressing aspects of my project but there will be more information on the research in the days to come. 

 

Senior Capstone Statement of Intent

I have been thinking about this project for a long time now and for the last semester or two my brain has been filled with various ideas, possibilities, concerns and mental blocks. Do I want to do a short film? How about a podcast? Maybe even a audio drama? After much deliberation, I asked myself what do I want to accomplish with my work? Then I thought of the perfect idea: A documentary/ inspirational video.

The documentary will be addressing the concept of success and happiness within the American lifestyle. I want to talk about and to people about what we think true happiness is and get their ideas, while throughout the film, explaining mine. 

What is happiness? Can money really buy it? What is the measure of success? What is the point of your happiness? Why do we torment ourselves to obtain a state of living that we can never achieve? These are just some of the questions I would like to ask along with others relating to the potential negative influence of modern advertising and media content.

Graphic I made. Possible name of Documentary.

I want to do something with my abilities and the skills that I have learned that goes beyond entertainment and a few chuckles from an audience. I want people to feel more than just the need to be entertained and try to get them to use their minds more and expand their comprehension of the things that matter in life, so I feel that this would be perfect for my topic of discussion. 

I know this is a lot of deep content here and I know that critical thinking can turn a lot of people off, but even if I can get viewers who want more out of life than what mass society tells them they need in order to be whole, I feel like this would be worth it. I also hope to continue making these in the future, using this project as a spring board for more content in this style. Who knows, I may even communicate these ideas using a different medium as time goes on, but for now, I think this will be a good start. 

-Vince

Reality As A Projected Perception. Woah, That's Deep...

Why, hello again! If you read my last blog, you, you saw that I reviewed chapters five, six and seven in the book "Why I Want My MTV." and did my best to locate and identify some common themes and elements within them for an assignment.
Well, I'm doing it all again now with chapters eight, nine and ten! So get ready for more!

Alright, so overall, these three chapters discussed Aesthetics, Aisthesis, Synesthesia, Perception, Logos and Echos and the only common theme that I was able to connect between them was the idea that all of them revolved around the idea of audience perception and the vision that the director and the camera want to portray.

In chapter eight, perception is discussed in looking at the visual aesthetics and the idea of synesthesia that goes into making music videos and how perception of a particular visual relates to the viewer. The director, as his title implies, means that he is in charge of directing all elements of the video in the direction he or she wants it to go in.
That being said, the director gets to incorporate their desired aesthetics in the video, and for me, that comes by listening to the music, and creating an image of my head, which in a sense is turning sound into images, like synesthesia, which  is pretty much a person who can hear images. From here, I can creatively imply my own perception and then attempt to relate it to an audience who I hope has similar perceptive tastes.

Chapter nine goes on to discuss the topic of actual perception, which can come from three places. As we probably know by now, the first two are the perceptions of the viewer of the music video and the director, but the third one is that of the camera. Perception is in simple terms, a way of seeing something, but that way changes based on the eyes ears of the individual absorbing or emitting the sensory information.
It is in this exact way that the video camera can take an image, capture it, and then modify it to the desired form, and whatever the camera ends up finalizing becomes a perceived reality, separate from that of real life, or at least how we perceive real life.

Finally, chapter ten deals with the latin words "Logos and Echos" or  "Words and Sounds" to be informal. These words mean much more than they sound though as Logos is representative of words as logic, signifiers of common or shared perspective. Echos in a nutshell here is represented as not just sound, but the way Logos is translated into sound or vise-versa. Either way you slice it, these two words sum up the human potential to translate sights and sounds however they see fit. The best part is that there are no wrong was of seeing; Only different ways.

Art in general is all about perception. The artist paints or draws something for the people and does his or her best to provide some kind of idea or thought behind the piece in their own style. From here, it is up to the viewer to draw their own conclusion, and thats exactly the same with music video but with sound and moving picture. But like an artist, the director marries sights and sounds in a single artistic conglomerate to represent a desired vision or idea in an evolved context.