ATC Internship Update #3

Things have been really busy here at the ATC, but things are going very well! I have yet to spend a day in boredom here because of all the work both John and I get on a daily basis. As the only graphic and web designer at our company, John constantly gets project after project added to his plate and it was really starting to pile up, but since I have been there I am able to help lighten his load by taking on things that he has no time for, and those are the projects I am going to talk about in this post!

The first one I want to talk about is a flyer I made from scratch for the ATC for our Leave No Trace Traveling Trainers. Basically, we had two people from the Leave No Trace organization coming to teach a seminar about how to set up campsites and other camping/hiking related activities without damaging the environment, and we needed a flyer made to advertise their coming. 

I was really given free reign with this project so I really had no rules in terms of the art besides print size and the information. Initially had a really hard time coming up with a design because of how much freedom I had but eventually got a foothold on something I felt comfortable with and the rest came pretty naturally and in the end I ended up with a design I felt really proud of. This was a great lesson in using minimal information and no predetermined art style and creating a good looking and clean flyer that communicated effectively before the deadline, which was extremely short. My supervisor actually handed me the project and apologized for giving me it on such a short notice and said that it didn't have to be anything spectacular, but I'm not about that so I buckled down and focused all my energy on creating a nice flyer in only one work day. I think it worked out well though! 

Since we're on the topic of flyers, let me share another one I had the opportunity of making. This one is a piece I made for Wildlife On The AT, an event which involves a member of a wildlife foundation coming to our building and talking to children and their families about all the different animals that live near the Appalachian Trail. Taking into consideration my audience, I set to work planning out a flyer that was colorful, playful, and inviting. 

This project actually started of really well because I know exactly what I wanted to do after looking through pictures from earlier events. I saw that the animal trainers had brought a skunk last year and that it was going to be here again so I decided that I would implement that into my overall design. I decided to put it on a sign, add some nature elements and before I knew it, I had a great looking kid-friendly design all ready for the press! 

These were both so much fun to make and I learned so much by making them! I got exposed to both situations concerning having an idea and not, and I learned how to deal with those in an effective manner! I will talk about my latest and greatest projects in the next post, so adios for now!