ATC Internship Update #2

Salutations! Welcome to another update post about some of the projects I have been working on for the ATC! I will be going over a license plate graphic and a video project I created and the experience I gained from them! So, without further ado, let's jump right into it!

One of the first projects I got to work on along with the GAME graphic was this license plate graphic. The objective was to create and adjust artwork to certain specifications with the purpose of being printed onto license plates for the state of Pennsylvania and my job was to take preexisting elements and modify them to fit a specific standard.

My first task was to take a picture of a hiker standing on rocks and create vector outlines in Illustrator, but the tricky part was in the details of the hiker as we wanted to to keep the image as gender neutral as possible; thats where the heavy editing came in to play. I messed around with the image until I came up with the perfect solution for our situation making the hiker have a balanced look of both masculine and feminine, and added it to our license plate template to get approved.

This project was a great introduction in the art of marketing and the power of imagery and icons, especially in the field of keeping the art gender neutral. As a nonprofit organization, we want to use our money wisely and reach as many people as possible and that includes trying our best not to offend people by including as wide of a demographic as possible. I was very comfortable with the software so creating the art wasn't a problem so this was a great opportunity to apply the communication skills I have learned into the real world.

The License plate has reached production and is now being sold in Pennsylvania! I'm so excited to see that my design is actually being bought by people!

My second project was a video one. We had hiker's videos submitted for a contest last year to see why people love the Appalachian Trail and after choosing three winners, the videos were supposed to be uploaded to youtube and the winners announced on social media, but the videos were never branded under the ATC name so they were never uploaded.

 

 Now, for the videos to be properly branded, they have to have the ATC logo presented before and after and a graphic appear halfway through the video reminding viewers that they could donate to the ATC. I was tasked to make those edits and export the videos to a YouTube friendly format. This allowed me to create a great motion graphic intro for the video's beginnings and ends which allowed me to play around in After Effects, one of my favorite programs!

Alright, thats all for now everybody! Be sure to check back in a few days for the next update! Farewell!